Colors affect how we shop!
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. Statistically, 93 percent of marketing is based on visual appeal and 85 percent of shoppers place the importance on color. Each color has a meaning behind it.
- Yellow is often used to grab your attention in a window and it says about the person who chooses it that they are youthful and optimistic.
- Red represents energy and is used to increase heart rate to create an urgency feeling, which is why it’s often used for clearance signs.
- Blue creates a feeling of trust and security and is used with banks and businesses.
- Green is associated with wealth and is used to relax people within stores.
- Orange is aggressive and creates a call to action and used to subscribe, sell, or buy things.
- Pink is romantic and feminine and used to market specifically to women.
- Black is powerful and sleek and used to market luxury products.
- Purple is soothing and calming and used in beauty and anti-aging products.